SEO Content: Title

Access from: Processes → Workflows

Audits the title quality of every active product (seller and vendor) on the configured connection and marketplace. The title carries the most weight in A9 indexation and is the first element a buyer sees — issues detected here directly impact sessions, CTR and conversion.

Rewrite titles with AI

When a check requires a human title rewrite, you can use the bulk AI editing in the catalog to generate an optimized version that respects your brand, tone and language instructions — then review and apply it in bulk.

When it runs

• Default frequency: 1st of each month at 5:00 (workflow timezone).
• Editable from the workflow editor once cloned.

How it works

The workflow iterates over every active product on the connection and marketplace, runs the 12 checks against each title, groups detected issues by field (a single item per product with all title problems concatenated) and creates or updates a task with a suggested value when any check has auto-fix.

Auto-fix vs manual review

Type	Checks
Auto-fix available	T05 (whitespace), T06 (ASIN/SKU), T09 (HTML)
Manual review	T01, T02, T03, T04, T07, T08, T10, T11, T12

When T05, T06 and T09 fail on the same product, the fixes chain together and produce a single suggested value applicable with one click.

Checks

Title too short (T01)

• Severity: error
• What it checks: That the title is at least 80 characters long.
• Why it matters: The title is the field with the highest weight in Amazon's A9 search engine. Short titles waste keywords that could capture organic traffic and reduce the information available to the buyer, especially on mobile where the full title is shown. Competitive categories typically have titles close to the maximum allowed by the category style guide.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires a human rewrite. You can speed it up with the bulk AI editing.
• Task message: "Title has N characters, recommended minimum is 80. Short titles reduce search visibility and miss keyword opportunities."

Title too long (T02)

• Severity: warning
• What it checks: That the title does not exceed 200 characters.
• Why it matters: Amazon truncates long titles in search results. Most categories cap titles at 200 characters (Electronics at 150, Apparel at 125, Pet Supplies at 80). Going over the limit may cause Amazon to truncate the title in an uncontrolled way, removing relevant information, or to update/suppress the listing to enforce compliance.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires deciding what to drop. The bulk AI editing can help you generate shortened versions keeping the most relevant keywords.
• Task message: "Title has N characters and exceeds the maximum of 200. Amazon may truncate it in search results, hiding important product information."

Missing brand in title (T03)

• Severity: warning
• What it checks: That the brand (brand attribute) appears inside the title.
• Why it matters: Amazon recommends starting the title with the brand to improve recognition and CTR. Although the brand attribute is indexed separately, buyers filter and recognize brands by reading the title: omitting it reduces trust and clicks, especially in non-brand searches where your product competes against alternatives.
• Amazon reference: Product title requirements and guidelines — recommended order: brand > flavor/style > product type > key attribute > color > size/pack > model.
• Auto-fix: no — order and placement depend on listing style. You can regenerate the title with the brand at the start using bulk AI editing.
• Task message: "Title does not contain the brand «BRAND». Including the brand improves recognition, buyer trust and ranking on brand searches."

Title all in uppercase (T04)

• Severity: error
• What it checks: That the title is not entirely in uppercase (when longer than 5 characters).
• Why it matters: Amazon explicitly forbids ALL CAPS in titles. It is visually aggressive, associated with SPAM by the A9 engine and by buyers, and can cause the listing to be suppressed from search or invalidated on update. The rule is to capitalize the first letter of each word except prepositions, conjunctions, and articles.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — proper capitalization depends on marketplace language and brand style. The bulk AI editing can recapitalize while respecting the rules.
• Task message: "Title is fully UPPERCASE. This violates Amazon's style guides and may suppress the listing or penalize its ranking."

Whitespace issues (T05)

• Severity: warning
• What it checks: That the title has no double spaces and no leading/trailing whitespace.
• Why it matters: Double spaces and leading/trailing whitespace break indexation, create visual inconsistencies and are usually a sign of poorly cleaned copy-paste. Amazon may normalize them automatically, but the version stored in your listing will keep the noise until you fix it.
• Amazon reference: Product detail page rules.
• Auto-fix: yes — collapses consecutive spaces into a single one and trims leading/trailing whitespace.
• Task message: "Title contains double spaces or leading/trailing spaces. These formatting issues look sloppy and can hurt keyword indexation."

ASIN or SKU in title (T06)

• Severity: error
• What it checks: That the product's ASIN or SKU does not appear inside the title.
• Why it matters: ASIN and SKU are internal identifiers, not useful information for the buyer. Putting them in the title consumes characters that could be used for keywords, pollutes indexation with strings that carry no semantic value and is typically a symptom of misconfigured templates or migrations from other systems.
• Amazon reference: Product detail page rules — the title must describe the product, not identify it internally.
• Auto-fix: yes — removes the ASIN and/or SKU from the title and normalizes the resulting spacing.
• Task message: "Title contains its own ASIN (ASIN) or SKU (SKU). Internal identifiers waste valuable space and add nothing for the buyer or SEO."

Too many special characters (T07)

• Severity: warning
• What it checks: That the title does not contain more than 3 special characters (!@#$%&*).
• Why it matters: The special characters !, $, ?, _, {, }, ^, ¬, ¦ are explicitly forbidden in titles unless they are part of the brand. In excess they convey artificial urgency, hurt readability and can trigger automatic quality reviews that temporarily suppress the listing.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — the user must decide which ones to drop.
• Task message: "Title contains N excessive special characters. Too many symbols hurt readability and may be penalized by Amazon's algorithm."

Keyword stuffing (T08)

• Severity: warning
• What it checks: That no word (longer than 3 characters) repeats more than 2 times in the title.
• Why it matters: Repeating keywords does not improve indexation — A9 indexes each keyword once. Repetition uses space other keywords could occupy and tends to penalize the listing's perceived quality both for the algorithm and for buyers. Amazon also explicitly limits repetition: titles cannot contain the same word more than twice.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires deciding which repetitions to drop while keeping readability. The bulk AI editing can rewrite the title replacing repetitions with relevant synonyms.
• Task message: "Title repeats words excessively: WORDS. Keyword stuffing degrades the buyer experience and may be penalized by Amazon, lowering ranking."

HTML tags in title (T09)

• Severity: error
• What it checks: That the title does not contain HTML tags (<br>, <b>, etc.).
• Why it matters: Amazon rejects HTML in titles: it shows them as literal text or strips them automatically, leaving the title corrupted. It is a sign of bad migration from another platform or of poorly rendered templates.
• Amazon reference: Product detail page rules.
• Auto-fix: yes — strips all HTML tags and normalizes spacing.
• Task message: "Title contains HTML tags. These render as raw text on Amazon, looking unprofessional and reducing buyer trust."

Promotional language (T10)

• Severity: error
• What it checks: That the title does not contain forbidden promotional phrases (e.g. "free shipping", "100% guaranteed", "sale", "best seller", "hot item").
• Why it matters: Amazon explicitly forbids promotional claims in the title. Listings that contain them may be suppressed from search, blocked or receive account-health warnings. The list of forbidden terms is maintained per marketplace language and is updated frequently.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires manual rewrite. You can regenerate a clean title with the bulk AI editing.
• Task message: "Title contains promotional language: MATCHES. Amazon forbids promotions in titles and may suppress the listing or reject future updates."

Price or shipping info (T11)

• Severity: error
• What it checks: That the title does not contain prices ($, €, £) or shipping references with monetary figures.
• Why it matters: The price lives in its own field and updates dynamically — putting it in the title makes it stale on the first change. Amazon explicitly forbids it because it breaks search result consistency and can be misleading.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — the user must rewrite the title without the price reference.
• Task message: "Title includes price or shipping info. Amazon forbids these in titles since prices and shipping are handled separately, and may suppress the listing."

Subjective superlatives (T12)

• Severity: warning
• What it checks: That the title does not contain unverifiable superlatives ("the best", "amazing", "premium", "top quality", etc.).
• Why it matters: Superlatives raise the risk of unprovable claims, are SPAM signals for A9 and are commonly listed as restricted phrases in the category style guides. Replacing them with objective features (material, dimensions, certifications) improves both indexation and buyer trust.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — replacing them with objective info requires knowing the product. The bulk AI editing can replace them automatically using the product's real attributes.
• Task message: "Title contains subjective superlatives: MATCHES. Amazon forbids unverifiable claims like «best» or «#1» and may suppress the listing."

Next steps

• Templates catalog — back to the index
• Tasks — how to review and approve generated items
• Workflows — understand the engine underneath
• AI editing — rewrite titles in bulk with AI