SEO Content: Title

Access from: Processes → Workflows

Audits the headline of every active product (seller and vendor) on the configured connection and marketplace: the title and the Item Highlights (title_differentiation). The title carries the most weight in A9 indexation and is the first element a buyer sees. The highlights are part of the same headline — they only display when the title is under 75 characters and must not repeat it — so they are audited together.

Rewrite titles with AI

When a check requires a human title rewrite, you can use the bulk AI editing in the catalog to generate an optimized version that respects your brand, tone and language instructions — then review and apply it in bulk.

When it runs

• Default frequency: 1st of each month at 5:00 (workflow timezone).
• Editable from the workflow editor once cloned.

How it works

The workflow iterates over every active product on the connection and marketplace, runs the 17 checks (title + highlights) against the headline, groups detected issues by field (one item for the title and one for the highlights) and creates or updates a task with a suggested value when any check has auto-fix.

Auto-fix vs manual review

Type	Checks
Auto-fix available	T05 (whitespace), T06 (ASIN/SKU), T09 (HTML)
Manual review	T01, T02, T03, T04, T07, T08, T10, T11, T12 and all Item Highlights checks (H01-H05)

When T05, T06 and T09 fail on the same product, the fixes chain together and produce a single suggested value applicable with one click.

Checks

Title too short (T01)

• Severity: error
• What it checks: That the title is at least 40 characters.
• Why it matters: The title is the highest-weighted field in Amazon's A9 indexing. With the new 75-character limit (effective 2026-07-27) the space is scarcer and more valuable: a title under 40 characters underuses it, wastes keywords that could capture organic traffic, and reduces the information available to the shopper, especially on mobile. Aim for the 40–75 character band.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires a human rewrite. You can speed it up with the bulk AI editing.
• Task message: "The title has N characters, the recommended minimum is 40. A short title reduces search visibility and misses opportunities to include relevant keywords."

Title too long (T02)

• Severity: error
• What it checks: That the title does not exceed 75 characters.
• Why it matters: From 2026-07-27 Amazon requires titles ≤ 75 characters in all categories except media, and automatically modifies titles that exceed that limit: it truncates or rewrites them outside your control, removing relevant information and, in many cases, degrading the listing's ranking on the first pages of results. Keeping the title ≤ 75 avoids that automatic intervention and preserves your ranking; content that doesn't fit goes to the Item Highlights field.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires deciding what to remove or move to Item Highlights. The bulk AI editing can generate ≤ 75 versions respecting the most relevant keywords.
• Task message: "The title has N characters and exceeds the maximum of 75. From 2026-07-27 Amazon automatically modifies titles that exceed 75 characters, which can degrade your ranking."

Missing brand in title (T03)

• Severity: warning
• What it checks: That the brand (brand attribute) appears inside the title.
• Why it matters: Amazon recommends starting the title with the brand to improve recognition and CTR. Although the brand attribute is indexed separately, buyers filter and recognize brands by reading the title: omitting it reduces trust and clicks, especially in non-brand searches where your product competes against alternatives.
• Amazon reference: Product title requirements and guidelines — recommended order: brand > flavor/style > product type > key attribute > color > size/pack > model.
• Auto-fix: no — order and placement depend on listing style. You can regenerate the title with the brand at the start using bulk AI editing.
• Task message: "Title does not contain the brand «BRAND». Including the brand improves recognition, buyer trust and ranking on brand searches."

Title all in uppercase (T04)

• Severity: error
• What it checks: That the title is not entirely in uppercase (when longer than 5 characters).
• Why it matters: Amazon explicitly forbids ALL CAPS in titles. It is visually aggressive, associated with SPAM by the A9 engine and by buyers, and can cause the listing to be suppressed from search or invalidated on update. The rule is to capitalize the first letter of each word except prepositions, conjunctions, and articles.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — proper capitalization depends on marketplace language and brand style. The bulk AI editing can recapitalize while respecting the rules.
• Task message: "Title is fully UPPERCASE. This violates Amazon's style guides and may suppress the listing or penalize its ranking."

Whitespace issues (T05)

• Severity: warning
• What it checks: That the title has no double spaces and no leading/trailing whitespace.
• Why it matters: Double spaces and leading/trailing whitespace break indexation, create visual inconsistencies and are usually a sign of poorly cleaned copy-paste. Amazon may normalize them automatically, but the version stored in your listing will keep the noise until you fix it.
• Amazon reference: Product detail page rules.
• Auto-fix: yes — collapses consecutive spaces into a single one and trims leading/trailing whitespace.
• Task message: "Title contains double spaces or leading/trailing spaces. These formatting issues look sloppy and can hurt keyword indexation."

ASIN or SKU in title (T06)

• Severity: error
• What it checks: That the product's ASIN or SKU does not appear inside the title.
• Why it matters: ASIN and SKU are internal identifiers, not useful information for the buyer. Putting them in the title consumes characters that could be used for keywords, pollutes indexation with strings that carry no semantic value and is typically a symptom of misconfigured templates or migrations from other systems.
• Amazon reference: Product detail page rules — the title must describe the product, not identify it internally.
• Auto-fix: yes — removes the ASIN and/or SKU from the title and normalizes the resulting spacing.
• Task message: "Title contains its own ASIN (ASIN) or SKU (SKU). Internal identifiers waste valuable space and add nothing for the buyer or SEO."

Too many special characters (T07)

• Severity: warning
• What it checks: That the title does not contain more than 3 special characters (!@#$%&*).
• Why it matters: The special characters !, $, ?, _, {, }, ^, ¬, ¦ are explicitly forbidden in titles unless they are part of the brand. In excess they convey artificial urgency, hurt readability and can trigger automatic quality reviews that temporarily suppress the listing.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — the user must decide which ones to drop.
• Task message: "Title contains N excessive special characters. Too many symbols hurt readability and may be penalized by Amazon's algorithm."

Keyword stuffing (T08)

• Severity: warning
• What it checks: That no word (longer than 3 characters) repeats more than 2 times in the title.
• Why it matters: Repeating keywords does not improve indexation — A9 indexes each keyword once. Repetition uses space other keywords could occupy and tends to penalize the listing's perceived quality both for the algorithm and for buyers. Amazon also explicitly limits repetition: titles cannot contain the same word more than twice.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires deciding which repetitions to drop while keeping readability. The bulk AI editing can rewrite the title replacing repetitions with relevant synonyms.
• Task message: "Title repeats words excessively: WORDS. Keyword stuffing degrades the buyer experience and may be penalized by Amazon, lowering ranking."

HTML tags in title (T09)

• Severity: error
• What it checks: That the title does not contain HTML tags (<br>, <b>, etc.).
• Why it matters: Amazon rejects HTML in titles: it shows them as literal text or strips them automatically, leaving the title corrupted. It is a sign of bad migration from another platform or of poorly rendered templates.
• Amazon reference: Product detail page rules.
• Auto-fix: yes — strips all HTML tags and normalizes spacing.
• Task message: "Title contains HTML tags. These render as raw text on Amazon, looking unprofessional and reducing buyer trust."

Promotional language (T10)

• Severity: error
• What it checks: That the title does not contain forbidden promotional phrases (e.g. "free shipping", "100% guaranteed", "sale", "best seller", "hot item").
• Why it matters: Amazon explicitly forbids promotional claims in the title. Listings that contain them may be suppressed from search, blocked or receive account-health warnings. The list of forbidden terms is maintained per marketplace language and is updated frequently.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — requires manual rewrite. You can regenerate a clean title with the bulk AI editing.
• Task message: "Title contains promotional language: MATCHES. Amazon forbids promotions in titles and may suppress the listing or reject future updates."

Price or shipping info (T11)

• Severity: error
• What it checks: That the title does not contain prices ($, €, £) or shipping references with monetary figures.
• Why it matters: The price lives in its own field and updates dynamically — putting it in the title makes it stale on the first change. Amazon explicitly forbids it because it breaks search result consistency and can be misleading.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — the user must rewrite the title without the price reference.
• Task message: "Title includes price or shipping info. Amazon forbids these in titles since prices and shipping are handled separately, and may suppress the listing."

Subjective superlatives (T12)

• Severity: warning
• What it checks: That the title does not contain unverifiable superlatives ("the best", "amazing", "premium", "top quality", etc.).
• Why it matters: Superlatives raise the risk of unprovable claims, are SPAM signals for A9 and are commonly listed as restricted phrases in the category style guides. Replacing them with objective features (material, dimensions, certifications) improves both indexation and buyer trust.
• Amazon reference: Product title requirements and guidelines.
• Auto-fix: no — replacing them with objective info requires knowing the product. The bulk AI editing can replace them automatically using the product's real attributes.
• Task message: "Title contains subjective superlatives: MATCHES. Amazon forbids unverifiable claims like «best» or «#1» and may suppress the listing."

Item Highlights checks (H01-H05)

The Item Highlights (title_differentiation) are part of the same headline as the title. These checks are evaluated against the highlights field; none has auto-fix (manual review or AI regeneration). Amazon reference: Product title requirements and guidelines.

Missing highlights (H01)

• Severity: warning
• What it checks: That the title_differentiation field is not empty.
• Why it matters: It is a searchable field shown below the title (when the title is under 75 characters) and contributes keywords, materials and differentiators that do not fit in the title. Leaving it empty wastes indexation and information for the buyer.
• Task message: "The Item Highlights field is empty. It is a searchable field shown below the title (when the title is under 75 characters) and adds extra keywords and differentiators."

Over the 125-character limit (H02)

• Severity: error
• What it checks: That the highlights do not exceed 125 characters.
• Why it matters: 125 is the maximum of the attribute; Amazon trims anything over it, losing information in an uncontrolled way.
• Task message: "Item highlights have N characters and exceed the maximum of 125. Amazon trims content over the limit."

Too short (H03)

• Severity: warning
• What it checks: That the highlights, when present, are at least 40 characters.
• Why it matters: Below 40 they underuse the field (up to 125 searchable). Use the space for materials, uses and secondary keywords.
• Task message: "Item highlights have N characters, below the recommended minimum of 40. Use the space (up to 125) for features, materials and secondary keywords."

Sentence format (H04)

• Severity: info
• What it checks: That the highlights are short comma-separated phrases and not a full sentence (heuristic: no commas and notable length, or ending in a period).
• Why it matters: The recommended format is a list of feature or benefit phrases separated by commas, not a sentence.
• Task message: "The item highlights are written as a full sentence. They should be short comma-separated feature or benefit phrases, not a sentence."

Repeat the title (H05)

• Severity: warning
• What it checks: That the highlights do not repeat more than 50% of the title words.
• Why it matters: They must complement the title, not duplicate it. Amazon indexes the title separately; repeating its words wastes the field's space, which should be used for secondary information.
• Task message: "The item highlights repeat N% of the title words. They must not duplicate the title; use that space for complementary information."

Next steps

• Templates catalog — back to the index
• Tasks — how to review and approve generated items
• Workflows — understand the engine underneath
• AI editing — rewrite titles in bulk with AI