Sales Readiness

Access from: Processes → Workflows

Audits the commercial health of every active product (seller and vendor) on the configured connection and marketplace. It combines two critical dimensions for a product to sell: inventory (is there stock available?) and 30-day performance (is it attracting and converting traffic?).

When it runs

• Default frequency: every Monday at 5:00 (workflow timezone).
• Editable from the workflow editor once cloned.

Weekly frequency

Inventory and performance change fast. A weekly run helps detect negative trends (drop in sessions, worsening BSR) before they become structural problems.

How it works

Auto-fix vs manual review

Type	Checks
Auto-fix available	—
Manual review	V01, V02, V03, V04, M01, M02, M03, M04, M05, M06

Inventory and performance issues require operational actions (restock, adjust price, launch campaigns, optimize listing) that only the user can execute.

Inventory checks

Out of stock (V01)

• Severity: error
• What it checks: That the product has units available for sale.
• Why it matters: A product out of stock loses sales, loses organic ranking (Amazon penalizes listings without stock) and worsens its BSR every day. It is the most critical commercial issue: neither SEO nor advertising have impact if the product cannot be bought.
• Amazon reference: FBA Inventory report.
• Auto-fix: no — requires restocking inventory.
• Task message: "Product is out of stock. No sales possible and search ranking deteriorates while out of stock."

Low days of supply (V02)

• Severity: error / warning
• What it checks: That the days of supply are above the threshold (error if <28d, warning if <45d).
• Why it matters: Amazon recommends keeping between 30 and 60 days of supply. Below 28 days it applies low-inventory fees (between $0.32 and $2.09 per unit depending on size). Beyond cost, the risk is running out of stock before the replenishment arrives, which triggers V01.
• Amazon reference: FBA Inventory report.
• Auto-fix: no — plan replenishment.
• Task message: "Only N days of supply remaining (threshold: THRESHOLD). Low inventory risks stockouts and lost sales."

High unfulfillable inventory (V03)

• Severity: warning
• What it checks: That the percentage of unfulfillable inventory (damaged, defective, returned) does not exceed a threshold.
• Why it matters: Unfulfillable inventory takes up space in Amazon warehouses (generating storage costs) without being sellable. On top of that it counts toward inventory limits and hurts the IPI score. Those units must be removed or destroyed.
• Amazon reference: FBA Inventory report.
• Auto-fix: no — create a removal order from Seller Central.
• Task message: "Unfulfillable inventory is X% of total (UNFULFILLABLE of TOTAL). Review stranded or damaged inventory."

Inbound stock with no available (V04)

• Severity: warning
• What it checks: That there are no units in transit to Amazon (inbound shipped) when there are no units available for sale.
• Why it matters: While the shipment is not received in the warehouse, the product is effectively out of stock. If there is a lot of inbound but nothing fulfillable, there is a timing problem (shipment took longer than expected, delay in receipt, merchandise rejected at check-in). Each day without availability degrades ranking.
• Amazon reference: FBA Inventory report.
• Auto-fix: no — investigate the shipment status in Manage Inbound Shipments.
• Task message: "INBOUND units are inbound but nothing is fulfillable. Check shipment status for delays."

Performance checks (30 days)

Low conversion (M01)

• Severity: warning
• What it checks: That the conversion rate (orders / sessions) is above 5%.
• Why it matters: A conversion below 5% usually indicates listing problems: poor images, weak title, out-of-market price, low reviews. A9 penalizes listings with low conversion: even if the product gets traffic, it falls in ranking if buyers do not buy.
• Amazon reference: Business Reports in Seller Central → Unit Session Percentage metric.
• Auto-fix: no — audit the listing with the SEO Content templates and review price.
• Task message: "Conversion rate is X% (threshold: 5%). Low conversion suggests listing quality or pricing issues."

Sessions declining (M02)

• Severity: warning
• What it checks: That the product's sessions have not dropped more than 25% compared to the previous period.
• Why it matters: A strong drop in sessions indicates loss of organic visibility (deteriorating ranking) or a drop in advertising performance (paused campaigns, budget exhaustion). Detecting it early allows reacting before the problem becomes chronic.
• Amazon reference: Business Reports in Seller Central → Sessions (B2C).
• Auto-fix: no — audit SEO with SEO Content: Title and review active campaigns.
• Task message: "Sessions declined X% (from PREVIOUS to CURRENT). Significant traffic drops may indicate ranking loss."

BSR worsening (M03)

• Severity: warning
• What it checks: That the Best Seller Rank (BSR) has not worsened more than 50% compared to the previous period.
• Why it matters: The BSR measures relative sales in the category. When it worsens, it means you are selling less than your competition. A deteriorating BSR usually anticipates drops in visibility: Amazon promotes products with improving BSR.
• Amazon reference: Best Sellers Rank — updated every hour per category.
• Auto-fix: no — investigate the cause (price, new competitors, stock, reviews).
• Task message: "BSR worsened X% (from PREVIOUS to CURRENT). Rising rank number means declining relative sales."

No sales in 30 days (M04)

• Severity: error
• What it checks: That the product has had at least one sale in the last 30 days.
• Why it matters: A prolonged absence of sales deteriorates organic ranking exponentially and blocks eligibility for programs such as Vine, Prime Day offers or Best Deals. It is a sign of a serious problem: insufficient SEO, out-of-market price or non-existent demand.
• Amazon reference: Business Reports.
• Auto-fix: no — audit listing, price, BuyBox and consider launching campaigns.
• Task message: "Zero sales in the last 30 days. Extended periods without sales severely impact search ranking."

High TACoS (M05)

• Severity: error / warning
• What it checks: That the TACoS (Total Advertising Cost of Sales) is below the threshold (error if >25%, warning if >15%).
• Why it matters: TACoS measures what percentage of your total revenue goes to advertising. A high TACoS indicates that the product depends excessively on advertising to sell — organic SEO is not pushing enough. Reducing it requires improving organic conversion (better listing, better price, better reviews) instead of increasing advertising budget.
• Amazon reference: Advertising Reports in Seller Central.
• Auto-fix: no — audit organic SEO and review the worst-performing campaigns.
• Task message: "TACoS is X% (threshold: THRESHOLD%). High advertising cost relative to total sales reduces profitability."

No active campaigns (M06)

• Severity: warning
• What it checks: That the product has at least one active advertising campaign.
• Why it matters: Without advertising, a product depends exclusively on organic traffic — a limitation in competitive categories where launching or relaunching a product usually needs advertising push to scale BSR.
• Amazon reference: Advertising console.
• Auto-fix: no — launch at least one Sponsored Products campaign. Epinium includes AI Campaigns to create and optimize campaigns automatically.
• Task message: "No active advertising campaigns. Products without ads may lose visibility to sponsored competitors."

Next steps

• Templates catalog — back to the index
• Tasks — how to review and approve generated items
• Workflows — understand the engine underneath
• Pricing & BuyBox — complementary price audit