Pricing & BuyBox

Access from: Processes → Workflows

Audits price and BuyBox (Featured Offer) of every active product (seller and vendor) on the configured connection and marketplace. The BuyBox concentrates the vast majority of sales on Amazon: if you lose it, you sell much less even if the listing is still visible. Pricing issues are the most common cause of BuyBox loss.

When it runs

• Default frequency: every Tuesday at 5:00 (workflow timezone).
• Editable from the workflow editor once cloned.

Staggered weekly frequency

The template runs on Tuesdays (not Mondays) to avoid overlapping with Sales Readiness and to spread the load. Like Sales Readiness, pricing issues change fast and require weekly detection.

How it works

Inactive products skipped

The template automatically skips products whose amazonStatus is not Active. Inactive products have no price by definition and the root cause is covered by the Listing Health template (check C04). This avoids noise in the task.

Auto-fix vs manual review

Type	Checks
Auto-fix available	P06 (price above competitive reference)
Manual review	P01, P02, P03, P04, P05

Checks

No active price (P01)

• Severity: error
• What it checks: That the product has a price set (our_price or commonFields.price) greater than zero.
• Why it matters: Without a price the listing cannot be sold and does not appear in search results. It is one of the most critical catalog issues. Even if the listing is in Active state, without a price it does not compete for the BuyBox.
• Amazon reference: Pricing dashboard in Seller Central.
• Auto-fix: no — set a price from Manage Pricing.
• Task message: "No active price set. Products without pricing cannot be purchased."

Not winning the B2C BuyBox (P02)

• Severity: warning
• What it checks: That the product is the Featured Offer in the BuyBox for B2C.
• Why it matters: The vast majority of buyers purchase from the BuyBox seller. Without it, your offer is relegated to "Other sellers" and buyers rarely see it. The main factors that determine the BuyBox are: total price (product + shipping), delivery speed, FBA vs FBM, account metrics (ODR < 1%) and stock.
• Amazon reference: Featured Offer (Buy Box) eligibility.
• Auto-fix: no — investigate which competitor is winning the BuyBox and adjust price, shipping speed or fulfillment method.
• Task message: "Not winning the BuyBox. Most sales happen through the BuyBox — losing it means losing most potential orders."

Not Prime eligible (P03)

• Severity: warning
• What it checks: That the product is marked as Prime eligible.
• Why it matters: Prime products get significantly more visibility: they appear in Amazon's "Prime" tab, have guaranteed fast shipping and Prime buyers frequently filter by this attribute (over 60% in some marketplaces). FBA grants Prime automatically; FBM sellers only if they are on Seller Fulfilled Prime (SFP).
• Amazon reference: Featured Offer (Buy Box) eligibility — Prime is one of the main factors for the BuyBox.
• Auto-fix: no — consider switching to FBA or applying for Seller Fulfilled Prime.
• Task message: "Not Prime eligible. Prime products have significantly higher conversion rates and visibility."

Too many competitors (P04)

• Severity: warning
• What it checks: That the number of competing offers on the ASIN does not exceed a threshold (5 by default).
• Why it matters: High competition squeezes margins and makes it harder to win the BuyBox: the more sellers there are, the faster prices erode and the harder it is to keep the BuyBox without entering a price war. Monitoring the number of competitors helps anticipate when it makes sense to exit an ASIN or reposition the product.
• Amazon reference: Featured Offer (Buy Box) eligibility.
• Auto-fix: no — analyze whether the BuyBox is still profitable at the current competitive price.
• Task message: "N total offers on this listing (threshold: THRESHOLD). High competition may reduce BuyBox win rate."

Price out of allowed range (P05)

• Severity: error
• What it checks: That the price is within the configured range (minimum and maximum allowed by the seller/vendor or by Amazon).
• Why it matters: A price outside the range can be an update error (extra zeros, bad currency conversion) or drastically reduce competitiveness. Amazon may also suppress the listing if it detects prices it considers "potentially high" — the BuyBox is lost without a competitor even being involved.
• Amazon reference: Manage Pricing in Seller Central.
• Auto-fix: no — review the range configuration and the current price.
• Task message: "Price X is outside Amazon allowed range (MIN–MAX). This may trigger listing suppression."

Price above competitive reference (P06)

• Severity: warning
• What it checks: That the seller's price is not significantly above Amazon's competitive price (competitivePriceSummary). Only applies to sellers.
• Why it matters: If your price is above Amazon's competitive reference, you lose BuyBox and conversion. Amazon publishes a competitive reference price the seller should use as a guide: being X% above means the BuyBox goes to another seller with a slightly lower price.
• Amazon reference: Featured Offer (Buy Box) eligibility.
• Auto-fix: yes — suggests the competitivePrice as the new value for the user to approve.
• Task message: "Your price (X) is Y% above the Amazon competitive price (COMPETITIVE). Pricing above the competitive reference reduces BuyBox win rate and conversion."

Next steps

• Templates catalog — back to the index
• Tasks — how to review and approve generated items
• Workflows — understand the engine underneath
• Sales Readiness — complementary inventory and performance audit
• Listing Health — covers the inactive products this template skips