Processes and Automation
Epinium offers three automation tools that work in coordination so you can optimize your Amazon operations without losing control:
- Workflows — visual automations that execute actions based on rules and conditions.
- Tasks — optimization suggestions that a human reviews before applying.
- AI Chat — conversational AI assistant with access to your real account data.
How do they fit together?
The three modules are not independent — they complement and feed each other:
AI Chat can create Workflows and Tasks. You can ask the chat to analyze your products or campaigns and, based on its findings, generate an automation workflow or create a task with the suggested optimizations.
Workflows can create Tasks automatically. The "Create Task" node within a workflow allows automations to generate supervised suggestions. Instead of applying changes blindly, the workflow creates a task for a human to review first.
Tasks are the human oversight checkpoint. Whether they come from the chat, a workflow or the system, tasks always go through user approval before being applied. This ensures that no automatic change modifies your products or campaigns without your approval.
When to use each tool?
| Need | Recommended tool | Why |
|---|---|---|
| Audit a specific product | AI Chat | The SEO Auditor agent analyzes the listing and gives you immediate recommendations |
| Review underperforming campaigns | AI Chat | The Ads Analyzer agent breaks down metrics and detects anomalies |
| Execute a recurring rule (e.g.: every Monday) | Workflow | Workflows are scheduled with time-based or event-based triggers |
| Analyze all products matching a condition | Workflow | The ForEach node iterates over the catalog and evaluates each product |
| Apply bulk changes after review | Tasks | Groups suggestions together, you review them and apply with one click |
| Create an automation from natural language | AI Chat | Describe what you need and the chat generates the workflow for you |
Human oversight (Human-in-the-Loop)
Epinium is designed with a human oversight approach. Even when AI or workflows detect improvement opportunities, changes are not applied automatically: tasks are created that require approval.
The HITL (Human-in-the-Loop) flag in workflows goes one step further — it marks the generated task as blocking, so its items must be reviewed by a human before being applied to your products or campaigns. This is ideal for:
- Flows that modify prices, titles or other sensitive catalog data.
- Advertising campaigns where an incorrect change can impact the budget.
- Any automation where you prefer to review before acting.
Complete flow example
- AI Chat: "Analyze the products from the Spain connection that have titles with fewer than 80 characters."
- The chat identifies 15 products with short titles.
- AI Chat: "Create a workflow that checks this every week and generates a task with the affected products."
- The chat generates a Workflow with a weekly trigger, a ForEach loop over the products and a "Create Task" node with HITL enabled.
- Every Monday, the workflow runs and creates/updates a Task with the products that don't comply.
- The user opens the task, reviews the suggestions, edits the ones they want and approves.
- The approved changes are applied automatically to the Amazon listings.
Next steps
- Workflows — learn to create visual automations
- Workflow Templates Library — check out the predefined templates
- Tasks — understand the review and approval system
- AI Chat — discover the AI assistant capabilities