Advertising / AI Campaigns

Access from: Advertising → AI Campaigns

Smart Campaigns are the intelligent way to manage advertising on Amazon within Epinium. They are Epinium campaigns that internally group multiple standard Amazon Advertising campaigns and optimize them automatically.

Smart Campaign vs. standard campaign

Type	Description
Standard Amazon campaign	Basic Amazon Advertising structure (Sponsored Products, Sponsored Brands, Sponsored Display)
Epinium Smart Campaign	Intelligent wrapper that creates and manages several coordinated standard campaigns. Epinium handles budget distribution, bid adjustment and product grouping

Smart Campaigns table

• Name, status (active / paused / cancelled), budget
• Metrics: ACoS, ROAS, CTR, CVR, CPC
• Number of associated standard campaigns
• Filter by status, marketplace, name

Create a Smart Campaign

1. Select products or categories to advertise
2. Choose strategy:
   • Performance-based: Prioritizes ROAS and target ACoS
   • Profile-based: Uses the brand profile for segmentation
   • Keyword-based: Specific keyword targets
3. Define marketplace and currency
4. Set daily budget
5. Epinium groups products into ad groups intelligently

Smart Campaign Strategies

Strategy	How it works	When to use it
Performance-based	Optimizes bids to reach a target ACoS and ROAS. Automatically adjusts budget between sub-campaigns based on conversion	When you have sales history and want to maximize return
Brand profile-based	Uses the brand instructions configured in Epinium to segment audiences and choose keywords aligned with your positioning	When you want to reinforce brand awareness or launch new products
Keyword-based	Creates campaigns focused on specific keywords you define. Epinium manages bids for those targets	When you already know the keywords that convert best in your niche

Edit a Smart Campaign

• Change daily budget
• Change status (pause / activate)
• View internal campaign and ad group breakdown
• Modify segmentation (keywords, products, categories)

Performance analysis

• Revenue vs. ACoS chart over time
• Metrics by ad position (top of search, product page, etc.)
• Top 10 best-performing keywords

Sub-campaign classification by role

Role	Criteria	Recommended action
Star	High performance and high spend	Maintain and scale
Efficient	Good performance, low spend	Scale budget
High Spender	High spend, low return	Optimize bids and segmentation
Underperformer	Poor performance	Consider pausing or restructuring
Low Activity	Very little activity	Investigate visibility and relevance

Workflow: create a Smart Campaign

1. Go to Advertising → AI Campaigns
2. Click "New Smart Campaign"
3. Select products to advertise
4. Choose strategy (performance, profile, keywords)
5. Define daily budget
6. Confirm — Epinium creates the campaigns on Amazon automatically