Advertising / AI Campaigns

Access from: Advertising → AI Campaigns

Smart Campaigns are the intelligent way to manage advertising on Amazon within Epinium. They are Epinium campaigns that internally group several Sponsored Products campaigns and optimize them automatically.

Two ways to optimize, depending on the campaign

This page describes the classic Smart Campaigns, which is what you have if you created them here: Epinium groups several Amazon campaigns and optimizes them with its own algorithm.

There is also the Smart Campaigns Optimizer, a workflow that optimizes individual Sponsored Products campaigns — yours, created anywhere — with autonomy modes you choose. That is the direction things are moving in. If you work with it, your reference is Smart Campaigns Optimizer.

Smart Campaign vs. standard campaign

Type	Description
Standard Amazon campaign	Basic Amazon Advertising structure (Sponsored Products, Sponsored Brands, Sponsored Display)
Epinium Smart Campaign	Intelligent wrapper that creates and manages several coordinated Sponsored Products campaigns. Epinium handles budget distribution, bid adjustment and product grouping

Smart Campaigns table

• Name, status (active / paused / cancelled), budget
• Metrics: ACoS, ROAS, CTR, CVR, CPC
• Number of associated standard campaigns
• Filter by status, marketplace, name

Create a Smart Campaign

1. Select products or categories to advertise
2. Choose where the targeting comes from:
   • 100% Autogenerated: Epinium creates the campaigns without you adding any targeting
   • From my keyword research: starts from your keyword clusters
   • From my existing campaigns: migrates campaigns you already have
3. Define marketplace and currency
4. Set daily budget
5. Epinium groups products into ad groups intelligently

Where the targeting comes from

When creating the campaign you pick one of these three routes:

Route	How it works	When to use it
100% Autogenerated	Epinium takes care of creating the campaigns without you having to add any type of targeting	When you want to start fast and let the algorithm discover what works
From my keyword research	Directs and accelerates campaigns towards the keywords that best match your products, starting from your clusters	When you have already done keyword research and want to use it
From my existing campaigns	Pick which campaigns to migrate. Remember to pause the original ones so they don't cannibalize the new ones	When you want to move campaigns you already have to Epinium's algorithm

Edit a Smart Campaign

• Change daily budget
• Change status (pause / activate)
• View internal campaign and ad group breakdown
• Modify segmentation (keywords, products, categories)

Performance analysis

• Revenue vs. ACoS chart over time
• Metrics by ad position (top of search, product page, etc.)
• Top 10 best-performing keywords

Workflow: create a Smart Campaign

1. Go to Advertising → AI Campaigns
2. Click "New Smart Campaign"
3. Select products to advertise
4. Choose where the targeting comes from (autogenerated, your own keywords, existing campaigns)
5. Define daily budget
6. Confirm — Epinium creates the campaigns on Amazon automatically