Dashboard Metrics
Epinium's dashboard shows differentiated data depending on the type of connected account. Global filters (date range, connections, countries/marketplaces) apply to all views. For each metric you can see the current period value, the previous period value and the percentage change.
Seller Metrics (Seller Central)
Global KPIs
| Metric | Description |
|---|---|
| Total sales | Tax-free sales in the period |
| Units sold | Total units dispatched |
| Total orders | Number of orders |
| Sessions | Visits to product pages (browser + mobile app) |
| Conversion rate (CVR) | % of sessions resulting in an order |
| Total stock | Currently available inventory |
| Best Seller Rank | Product position in its category (lower = better) |
| Buy Box % | Percentage of time the product has the Featured Offer |
Available breakdowns
- Daily evolution of all metrics
- Metrics by day and by country/marketplace
- Top products ranking by sales
- FBA vs. FBM comparison: sales, units and orders by fulfillment channel
Vendor Metrics (Vendor Central)
Global KPIs
| Metric | Description |
|---|---|
| Glance Views (Sessions) | Product detail page views when vendor has Buy Box |
| Conversion rate (CVR) | % of glance views resulting in a sale |
| Total stock | Currently available inventory |
| Active products | Products with active listing on Amazon |
Manufacturing Sales
Brand-wide sales, includes stock from other distributors
- Ordered Revenue Manufacturing
- Shipped Revenue Manufacturing
- Ordered / Shipped Units Manufacturing
- Shipped COGS Manufacturing
Sourcing Sales
Direct Amazon purchases from this vendor only
- Shipped Revenue Sourcing
- Shipped Units Sourcing
- Shipped COGS Sourcing
Net Received Sales
After deducting returns to vendor
- Net Received Sales Manufacturing and Sourcing
- Net Received Units Manufacturing and Sourcing
Available breakdowns
- Daily evolution of all metrics
- By day and by country/marketplace
- Top products by sales (Manufacturing and Sourcing)
- Manufacturing vs. Sourcing comparison
Advertising Metrics (Amazon Advertising)
Global KPIs
| Metric | Definition |
|---|---|
| Impressions | Number of times the ad was shown |
| Clicks | Number of clicks on the ad |
| Spend | Total advertising investment in the period |
| Ad sales | Revenue attributed to ads |
| ACoS | Advertising cost as % of sales (Spend / Sales × 100) |
| ROAS | Return per currency unit invested (Sales / Spend) |
| TACoS | ACoS over total product sales (not just ad sales) |
| T-ROAS | ROAS over total sales |
| CTR | Click Through Rate (Clicks / Impressions × 100) |
| CPC | Cost Per Click |
| CVR | Conversion rate from clicks to orders |
| SPC | Sales per Click |
Available breakdowns
- Daily evolution by connection type (Seller or Vendor)
- By day and by country/marketplace
- Top 10 keywords: sales, spend, ROAS, ACoS, CVR
- Top 10 products: sales, spend, ROAS, CVR
- By ad position:
- Top of Search
- Product Pages
- Rest of Search
- Best AI campaigns: sales, spend, ROAS, CVR, ACoS
Sponsored Products (SP)
- SP impressions, clicks, spend
- Top of search impression share
- SP sales at 7 and 14 days, same SKU sales at 7 and 14 days
Sponsored Display (SD)
- SD impressions, clicks, spend
- SD sales at 14 days
- Detail Page Views
- Viewable impressions
- New-to-Brand (NTB) metrics