Workflows (Automation)
Access from: Processes → Workflows
Automation engine for repetitive tasks. Lets you create workflows that run automatically when certain conditions are met.
Visual editor
Drag-and-drop workflow builder. Nodes are created and connected to each other.
Node types
| Node | Description |
|---|---|
| Trigger | When to run the workflow (scheduled: daily, weekly; by event: sales drop, low stock) |
| Action | What to do (update product, create campaign, send notification) |
| Condition | If/then branch (e.g., if ACoS > 30% → pause) |
| Loop (forEach) | Repeat an action for multiple products |
| AI Node | Run analysis or content generation with AI |
Workflow statuses
- Draft: Under construction, not running
- Active: Running according to its trigger
- Archived: Permanently deactivated
Execution history
- Status of each execution (pending, running, completed, failed)
- Debugging tools to see what went wrong in failed executions
Workflow: automate campaign optimization
- Go to Processes → Workflows
- Create new workflow
- Add trigger: "Every day at 9:00"
- Add condition: "If ACoS > 35%"
- Add action: "Reduce budget 20%"
- Activate the workflow
What are Workflows?
Workflows are visual automations (like Zapier but for Amazon) that run actions automatically when a condition is met. For example: "every Monday, generate a report of campaigns with ACoS > 40% and send it by email".