AI Chat

Access from: VelaxAI (or the floating widget on any screen)

Conversational AI assistant integrated into the platform. Use it to query business data, audit products or analyze campaigns.

Capabilities

• Responds in the user's language
• Analyzes products (SEO audit) by searching with ASIN, SKU or name
• Analyzes Smart Campaigns and their performance
• Can create and save automation workflows
• Generates charts and tables with real data
• Has access to the client's connections and marketplaces

INFO

The chat does not invent data — it always queries real information from your account.

Specialized agents

The chat features a multi-agent architecture: a central orchestrator automatically decides which specialized agent to route each query to. You don't need to select it yourself — the system chooses based on what you ask.

Orchestrator

Function	Description
Routing	Analyzes your query and sends it to the most suitable agent
General responses	Directly answers questions about the platform or Amazon that don't require a domain agent
Coordination	Receives responses from sub-agents and presents them coherently
Visualization	Generates charts (bar, line, pie) and tables with real data when useful

SEO Auditor

Specialist in Amazon listing audits. Evaluates product data quality with a 0 to 100 scoring across 12 SEO dimensions.

Aspect	Detail
Search	Finds products by ASIN, SKU, EAN, UPC or name
Disambiguation	If there are multiple matches, it asks you to choose
Audit	Evaluates title, bullets, description, images, search terms, brand, category, price, stock and more
Scoring	Overall and per-dimension score (0–100)
Recommendations	Explains each issue and suggests concrete improvements

Valid query examples:

• "Audit the product B08XYZ1234"
• "How is the SEO for SKU ABC-001 on Amazon Spain?"
• "Analyze the bullets of my product 'WiFi Security Camera'"
• "What is the listing for EAN 8412345678901 missing?"

Ads Analyzer

Specialist in Smart Campaign performance analysis. Evaluates metrics, detects trends and classifies sub-campaigns by role.

Aspect	Detail
Listing	Shows your Smart Campaigns with filters by status, marketplace and name
KPIs	Calculates and explains ACoS, ROAS, CTR, CVR, CPC, impressions, clicks, sales
Breakdown	Analyzes each sub-campaign by role: Star, Efficient, High Spender, Underperformer, Low Activity
Configuration	Evaluates whether the current configuration (budget, bids, strategy) is optimal given the results
Trends	Detects performance changes and anomalies by comparing periods
Date range	You can specify the analysis period (last 7 days, 30 days, custom range)

Valid query examples:

• "Analyze the performance of my 'Summer 2024' campaign over the last 30 days"
• "Which campaigns have an ACoS above 35%?"
• "Compare my Spain vs. Germany campaigns"
• "Which of my sub-campaigns are Underperformers?"

Workflow Generator

Specialist in creating automations from natural language. Generates the complete workflow (nodes, connections, conditions) and saves it ready to activate.

Aspect	Detail
Interpretation	Converts natural language instructions into a structured workflow
Discovery	Can search which product properties are available to use in conditions
Validation	Validates the generated workflow before saving
Persistence	Saves the workflow to your account, ready to review and activate
Context	Knows your connections and countries to correctly configure ForEach nodes

Valid query examples:

• "Create a workflow that pauses campaigns with ACoS above 40%"
• "I want a weekly workflow that reviews my product titles in Spain"
• "Generate an automation that creates a task when a product drops below 10 stock units"
• "Make a workflow that evaluates the bullet points of all my products and creates HITL tasks"

Data visualization

The chat can generate interactive visualizations when the data requires it:

Type	When it's used
Bar chart	Compare metrics between campaigns, products or periods
Line chart	Show KPI trends over time
Pie chart	Percentage distribution (e.g.: spend by campaign)
Data table	Structured listings of products, campaigns or results

Conversation history

Conversations are saved and can be resumed from the conversation list.

Example queries

"Audit the product with ASIN B08XYZ1234"
"Analyze the performance of my 'Summer 2024' campaign over the last 30 days"
"Create a workflow that pauses campaigns with ACoS above 40%"
"Which products have titles with fewer than 100 characters?"
"Show me a chart with the ACoS of my campaigns over the last 60 days"

How to access

• Click the floating chat widget (button in the bottom right corner)
• Or go to VelaxAI from the sidebar menu