Product Catalog
Menu access: Catalog → Products
All product listings synced from Amazon are managed here. It is the most-used section of the platform.
Product table
- Filter by name, SKU, ASIN, status, marketplace
- Sort by sales, ACoS, conversion rate, clicks, etc.
- Customize columns (show/hide, pin, reorder)
- Save views with custom columns and filters
- Lock views to prevent accidental changes
Bulk product editing
Select multiple products at once to edit in bulk: title, item highlights, bullets, description, price, search terms.
Manual editing
Enter the value directly, with different operations depending on the field type:
| Operation | Description |
|---|---|
| Set | Replaces the current value with the new one across all selected products |
| Replace | Substitutes a specific text string within the current value |
| Add (append/prepend) | Appends text to the beginning or end of the current value |
AI editing
AI automatically generates SEO-optimized content for the main Amazon fields:
- Title + Item highlights — generated together in one action
- Bullet points
- Description
- Search terms / keywords
The AI generation process can be done in two ways:
- Custom prompt: The user selects one of the prompts saved in Settings → Prompts
- Epinium's internal prompt engineering: If no custom prompt is specified, Epinium applies its own Amazon-optimized prompt system, taking into account the AI instructions configured in the account (brand, tone, language)
Review required
AI-generated changes require user review and approval before they can be published.
Item Highlights
Item highlights are an Amazon field (the title_differentiation attribute) of up to 125 characters: short feature or benefit phrases separated by commas (e.g. "Breathable cotton, Machine washable, USB-C, Cable not included"), not a full sentence. They are searchable (they index keywords) and are shown below the title in search results and on the product page, but only when the title is under 75 characters.
What Amazon is going to do
- As of July 27, 2026, Amazon requires titles of ≤ 75 characters in all categories (except media).
- Titles that exceed that limit will be automatically modified by Amazon (it truncates them or rewrites them with its own AI recommendation), with the risk of losing ranking on the first pages of results.
- The recommended strategy is to shorten the title to ≤ 75 and move the extra detail (materials, use cases, secondary keywords) to the highlights, without repeating what already appears in the title.
How they are managed in Epinium
- Manually editable — like any other field: from the product detail, the title editor and bulk editing (set, replace, add operations). 125-character limit.
- AI-generatable — when optimizing the title with AI, the title + highlights are generated in one action ("Title + Highlights"): the AI splits the information between both fields without overlapping it and keeping the title within 75 characters. The option to optimize the "title only" is kept as deprecated for compatibility.
- Publishable to Amazon — along with the rest of the changes, via Seller Central or Vendor Central.
Automatic audit
There is an audit workflow that periodically checks that the highlights are present, within 125 characters and not repeating the title. See the Workflow template library.
Product detail
- Full metadata: title, bullets, description, images, keywords, ASIN
- Performance charts (sales, ACoS over time)
- AI optimization recommendations
- Change history and last analysis date
Product statuses
| Status | Description |
|---|---|
| Pending publish | There are changes in Epinium not yet uploaded to Amazon |
| AI Review | AI has generated changes the user needs to review and approve |
| Discrepancies | Amazon content differs from what is saved in Epinium |
Publishing changes to Amazon
Changes saved in Epinium are not automatically published to Amazon. The flow is always:
- Changes are saved in Epinium (status: pending publish)
- User accesses the Publish changes section from the catalog
- Reviews pending changes and selects which ones to publish
- Confirms publication — Epinium sends them to Amazon via Seller Central or Vendor Central
- Amazon processes the changes and reflects them in the listing (may take between 15 minutes and a few hours)
Workflow: optimize listings with AI
- Go to Catalog → Products
- Select one or more products
- Open the bulk editing panel
- Choose the fields to optimize (title, bullets, description, search terms)
- Select the "With AI" option and optionally choose a custom prompt
- Review and approve the generated content
- Changes are saved in Epinium as pending publish
- Go to Publish changes, review pending changes and confirm publication to Amazon