Product Catalog
Menu access: Catalog → Products
All product listings synced from Amazon are managed here. It is the most-used section of the platform.
Product table
- Filter by name, SKU, ASIN, status, marketplace
- Sort by sales, ACoS, conversion rate, clicks, etc.
- Customize columns (show/hide, pin, reorder)
- Save views with custom columns and filters
- Lock views to prevent accidental changes
Bulk product editing
Select multiple products at once to edit in bulk: title, bullets, description, price, search terms.
Manual editing
Enter the value directly, with different operations depending on the field type:
| Operation | Description |
|---|---|
| Set | Replaces the current value with the new one across all selected products |
| Replace | Substitutes a specific text string within the current value |
| Add (append/prepend) | Appends text to the beginning or end of the current value |
AI editing
AI automatically generates SEO-optimized content for the main Amazon fields:
- Title
- Bullet points
- Description
- Search terms / keywords
The AI generation process can be done in two ways:
- Custom prompt: The user selects one of the prompts saved in Settings → Prompts
- Epinium's internal prompt engineering: If no custom prompt is specified, Epinium applies its own Amazon-optimized prompt system, taking into account the AI instructions configured in the account (brand, tone, language)
Review required
AI-generated changes require user review and approval before they can be published.
Product detail
- Full metadata: title, bullets, description, images, keywords, ASIN
- Performance charts (sales, ACoS over time)
- AI optimization recommendations
- Change history and last analysis date
Product statuses
| Status | Description |
|---|---|
| Pending publish | There are changes in Epinium not yet uploaded to Amazon |
| AI Review | AI has generated changes the user needs to review and approve |
| Discrepancies | Amazon content differs from what is saved in Epinium |
Publishing changes to Amazon
Changes saved in Epinium are not automatically published to Amazon. The flow is always:
- Changes are saved in Epinium (status: pending publish)
- User accesses the Publish changes section from the catalog
- Reviews pending changes and selects which ones to publish
- Confirms publication — Epinium sends them to Amazon via Seller Central or Vendor Central
- Amazon processes the changes and reflects them in the listing (may take between 15 minutes and a few hours)
Workflow: optimize listings with AI
- Go to Catalog → Products
- Select one or more products
- Open the bulk editing panel
- Choose the fields to optimize (title, bullets, description, search terms)
- Select the "With AI" option and optionally choose a custom prompt
- Review and approve the generated content
- Changes are saved in Epinium as pending publish
- Go to Publish changes, review pending changes and confirm publication to Amazon