Segmentation / Clusters

Access from: Segmentation → Clusters

Intelligent grouping of products by similar behavior or characteristics.

Features

• Create product groups manually or automatically
• View keywords associated with each cluster
• Feed the cluster keywords into the keyword discovery of the Campaign optimizer

What are clusters for?

Clusters let you group products with similar search patterns or performance, making it easier to create segmented advertising campaigns and generate consistent SEO content per product group.